LIVEOPS EVENTS
As a Visual Designer at Product Madness, I was responsible for developing the flow, visual design, and branding for liveops events in Big Fish Games and Jackpot Magic Slots. I worked with product to brainstorm new event types and themes that would appeal to players. I provided illustration with a list of needed assets for each event and feedback on iterations. In addition to creating all screens and marketing collateral for events, I broke down the assets and created a text style guide for tech art.
For more event project examples, see my Behance page here
INGREDIENTS EVENT: CHAI PARTEA
The Ingredients event is about collecting ingredients to create a final dish/product. To complete the event, players spin in slots, complete the goal and collect ingredients towards the final dish to earn a big reward. This variation was a re-skin of my original design for fall. I worked with illustration, brainstorming ideas for the ingredients, pitcher, and final drink presentation. I was responsible for creating the logo, layout, UX, UI elements, and marketing materials. Design was created in Adobe Photoshop, leaf elements and wood pattern were manipulated from old slot art.
No Ingredients State
Ingredients Collected State
Event Complete State
Wireframes
Moodboard
Style Guide
Teaser
App Store Card
CUSTOMIZATION EVENT: PET VENTURES
The Ventures event is about customizing a pet, it was meant to give players more agency over the final result and encourage more engagement. To complete the event, players spin in slots, complete the goal and chose between 2 decoration options. I initially created a rough flow map of the entire event and gave a list of all custom elements needed from illustration. I was responsible for creating the logo, layout, UI elements based on wireframes from UX , and marketing materials. Design was created in Adobe Photoshop, unicorn and accessories were created by illustration, background options were stitched together from old slot art.
Original Pet State
Decoration Options State
Completed Pet State
Wireframes from UX
Choice Mock Ups
Mood Board Option 1
Mood Board Option 2
Style Guide
Teaser
FB Announcement Post
FB Engagement Post
METER EVENT: TO THE MOON
The Meter event is about spinning in slots to fill the meter and collect rewards. This variation was a re-skin of my original design for fall. I provided illustration with direction on the rocket element and created a meter design that would fit within that structure. I was responsible for creating the logo, layout, UX, UI elements, and marketing materials. Design was created in Adobe Photoshop, platform lights and smoke elements were manipulated from old slot art.
No Progress State
Milestone Reached State
Event Complete State
Wireframes
Visual Direction Mood Board
Teaser
FB Post
SCENE BUILDING EVENT: AN UNBIRTHDAY
The scene building event is about spinning in slots to add elements to your scene, with each step completed, the an item is added and players receive a reward. The theme was inspired by the tea party in Alice in Wonderland and was meant to tie into a current Treasures season that was running simultaneously. I provided illustration with direction on the needed tea items and provided comps to show how the display would grow over the course of the event. I was responsible for creating the bg, table, and foreground elements from re-purposed slot art, the logo, layout, UX, UI elements, and marketing materials.
Spin State
Mini Game
Event Complete State
Mocks
Visual Direction Mood Board
Style Guide
Teaser
App Store Card