MARKETING
As a Graphic Designer in the mobile game industry, a common core effort in my work is the creation of both internal and external marketing assets. I have worked in conjunction with liveops, product, and creative services throughout my career to create assets that improve both game monetization and player engagement in numerous genres, from casual rpgs to first person shooters.
For more event project examples, see my Behance page here
BIG FISH GAMES
As a Graphic Designer at Big Fish Games, I created in-game popups and brand materials as well as external marketing assets for mobile casino games: Big Fish Casino and Jackpot Magic Slots. A lot of my work consisted of designing marketing packages for new slot and event releases- these designs involved applying the slot brand to multiple art assets consistently, the goal being to create player awareness of the new slot and drum up excitement for the theme and slot play. Final designs were created in Adobe Photoshop with art assets requested from the Illustration team as well as re-purposed game art.
JACKPOT MAGIC SLOTS
App Store Screen Designs
Treasures Season Loading Screen
Slot Release Loading Screen
Anniversary Loading Screen
New Slot Giveaway Popup
Unlocked Slots Announcement Popup
Event Teaser Popup
BIG FISH CASINO
Advent Calendar Popup
Chip Giveaway Popup
Store Sale Popup
Event App Store Banner
Event App Store Banner
Engagement FB Post
Engagement FB Post
Special Event FB Post
SUPERCELL
As a Graphic Designer at Supercell, I created in-game ads and external b2b print materials for mobile game: Clash of Clans. My work consisted of designing magazine ads to advertise Clash of Clans to other companies potentially interested in IP partnerships. As well as in game, and email newsletter marketing to create player awareness of the new Clash of Clans Comic Book. Final designs were created in Adobe Photoshop with game art assets as well as illustration work from external contractors.
Magazine Ad Design 1
Magazine Ad Design 2
Clash Vol 3 In-Game Carousel Ad
Clash Vol 3 Email Banner
Clash Vol 3 Release Social Post Carousel
MACHINE ZONE
As a Graphic Designer at Machine Zone, I was responsible for creating in-game popups for mobile MMOs: Mobile Strike, Game of War, and Final Fantasy XV: A New Empire. These popups included targeted ads for troops, resources, gear, and special offers. I designed exclusively in Adobe Photoshop, character, gear, and iconography assets came from game art, and any additional assets (bgs etc) came from stock art.
For more examples of mobile popups from Mobile Strike, see my Behance page here
MOBILE STRIKE
Process
Final New Gear Popup
Process
Final Sale Popup
Process
Final Sale Popup
FINAL FANTASY XV
Process
Final Sale Popup
Process
Final New Gear Popup
Process
Final Sale Popup